The App Developer Business Kit

Learn how to grow your app idea into a successful business.
Explore Introduction

From an Idea to an App

Understand the principles for success, and hear advice from some of the world’s top app developers.
Explore from an idea to an app

Growth

Attract more users, expand into more markets and use analytics to improve your app.
Explore Growth

Thinking Big

How to go from one great app to a portfolio of great apps and important considerations for expanding your business.
Explore Thinking Big

Nine Tips

Quick tips to help you shape your app project.
Explore Nine Tips
Google Admob Business Kit
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Introduction

How do you turn your passion for app development into a serious business?
The App Developer Business Kit by AdMob is here to help.

You've got a brilliant idea for an app that strikes when you least expect it! Fast forward two months and your app is built, it works and all your friends have tested it (but you’ve told only a handful of work colleagues about it). You release it but you’re not quite sure what to do next.

The Business Kit is a guide for entrepreneurial developers to turn their app into a successful business. It has four sections packed with tips and advice from developers and industry leaders.

From an idea to an app
Understand the principles for success, and hear advice from some of the world’s top app developers.
Growth
Attract more users, expand into more markets and use analytics to improve your app.
Think big
How to go from one great app to a portfolio of great apps and important considerations for expanding your business.
Nine takeaways
Nine tips to help you become a more successful developer.

Why apps, why now?Annual global revenue for apps is forecast to climb to $75BN by 2017. [2] What’s driving this enormous growth? Three important trends:

  • The appetite for smartphones is immense. Sales of smartphones surpassed sales of feature phones in the middle of 2013[3] for the first time, and in major economies such as the US, smartphone penetration reaches 75% in 2014.[4] Sales of smartphones to end users totaled 1.2 billion units in 2014, up 28.4 percent from 2013 and represented two-thirds of global mobile phone sales. [5]
  • People are spending more time on mobile devices. Mobile is becoming the most popular way to get online, exceeding time spent using desktop computers.[6] In the US, people spend on average 43 hours a month on a smartphone using apps or browsing web during the second quarter of 2014, a 34% increase year over year.[7]
  • Users love apps. Time spent on mobile apps increased by 52% year over year in June 2014.[8] Mobile app download worldwide is forecast to reach more than 260 billion in 2017.[9]

With the right approach you can build a sustainable app business with plenty of rewards. We wish you every success with your venture.

How to use the Business Kit Content in The App Developer Business Kit mirrors the growth of an app developer's business. Read the chapter that reflects the challenges you face today, then come back to the Business Kit for more advice as your business moves forward.

We also provide you a downloadable PDF version of the entire Business Kit. Feel free to download now and read it later, or share it with your friends and colleagues.

Continue reading to the next section: From an idea to an app.