Is Native Advertising Right For Your Site?

With 54% of global marketing leaders already using native advertising, and 18% planning to start using it, could native ads be the solution to help you make money advertising1?

In addition to providing publishers an opportunity to enhance the user experience, native advertising presents a huge revenue opportunity. Read this guide to explore principles and tips that will help you decide if native ads are right for your site.

In this guide you’ll learn:

  • How to prioritize your audience
  • How to identify opportunities on your site where native advertising can unlock new revenue
  • How to properly implement native ads on your site

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1 “Current vs. Planned Use of Select Digital Ad Formats Among Marketing Leaders Worldwide, Jan 2016”, eMarketer, 2016.