Choose the best solution for your business.

Decide which Google Analytics solution is right for you by reviewing the Google Analytics comparison chart below. Then sign up for free or talk to a sales representative to get started.

Google Analytics

Individuals and small to medium-sized companies

Sign Up For Free
Learn more

Multiple data collection options across websites, apps, and internet-connected devices

Data access via mobile app, API, email notifications, and more

Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

Native data onboarding integrations with...

AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, and Firebase

Native remarketing integrations with...

AdWords and the Google Display Network

Integration with Google BigQuery

N/A

Funnel reporting

Basic

Attribution modeling

Basic

Cross-property roll-up reporting

N/A

Number of views per web property

Max 200

Custom dimensions and metrics per property

20 custom dimensions and metrics

Data freshness

Not guaranteed

Unlimited data

N/A

Unsampled reporting

N/A

Access to raw data

N/A

User and account administration

Basic

Implementation services

N/A

Support and services

Self-service Help Center and community forums

Payment options

Free

Google Analytics 360

Larger enterprises who need it all

Talk to Sales
Learn more

Multiple data collection options across websites, apps, and internet-connected devices

Data access via mobile app, API, email notifications, and more

Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

Native remarketing integrations with...

AdWords, the Google Display Network, and DoubleClick Bid Manager

Integration with Google BigQuery

Funnel reporting

Advanced, customizable funnel reporting

Attribution modeling

Advanced, including data-driven model

Cross-property roll-up reporting

Number of views per web property

Max 400

Custom dimensions and metrics per property

200 custom dimensions and metrics

Data freshness

Guaranteed 4 hours under SLA (usually faster)

Unlimited data

Unsampled reporting

Access to raw data

User and account administration

Google Analytics 360 Suite administration

Implementation services

Support and services

Enterprise-level service, support, and SLAs

Payment options

Invoiced monthly