Features

Whether you’re looking to create detailed reports or high-level dashboards, Data Studio has the features you need to easily bring your data analysis together, create compelling visualizations, and share insights with your team.

Data Connections

One of the biggest challenges with reporting and data analysis is accessing and bringing all your data together. Data Studio simplifies the process by providing the pre-built data connectors you need.

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  • Data Connectors

    Data sources act as pipes to connect a Data Studio report to a collection of underlying data. Each source has a unique, pre-built connector to ensure the data is easy to access and use.

  • DoubleClick

    With Data Studio, you can add DoubleClick Campaign Manager data to your reports and dashboards. Create a real-time DoubleClick dashboard to track and measure the success of your digital marketing campaigns, optimize your advertising efforts, and make smarter marketing decisions.

    Learn more about the DoubleClick Campaign Manager connector »

  • Google AdWords

    Add Google AdWords to your reports and dashboards in Data Studio to track and measure the success of your digital marketing campaigns. Create a real-time AdWords dashboard to optimize your advertising efforts and to help you make smarter marketing decisions.

    Learn more about the Google AdWords connector

  • Google Analytics and Google Analytics 360

    With Data Studio, you can easily build a Google Analytics dashboard to monitor the performance of your website, mobile app, or internet-connected device. The Google Analytics connector lets you create a data source from a single Analytics reporting view.

    Learn more about the Google Analytics connector

  • Google Attribution 360

    Google Attribution 360 (formerly Adometry) brings online and offline media together for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns. The Attribution 360 connector allows you to access both Digital Attribution and TV Attribution data for use within Data Studio.

    Learn more about the Google Attribution 360 connector

  • Google BigQuery

    Build a custom Google BigQuery dashboard within Data Studio to monitor data from your big data warehouse or to visualize your key business metrics in real time.

    Learn more about the Google BigQuery connector

  • Google Cloud SQL

    Make Google Cloud SQL data understandable and shareable with a broader audience through a secure connection using standard JDBC and SSH Tunneling, without having to worry about SQL queries.

    Learn more about the Google Cloud SQL connector

  • Google Sheets

    With Data Studio, you can build a custom Google Sheets dashboard to manage your spreadsheet and CSV data.

    Learn more about the Google Sheets connector

  • MySQL

    Create a custom MySQL dashboard to keep track of your most important database metrics and use a real-time dashboard to get the most from your organization’s data.

    Learn more about the MySQL connector

  • PostgreSQL

    Leverage data housed in the PostgreSQL open source relational database management system within Data Studio. This connector uses the PostgreSQL JDBC driver to connect a Data Studio data source to a single PostgreSQL database table.

    Learn more about the PostgreSQL connector »

  • YouTube Channel

    Easily create visualizations from any field available in the YouTube API to create a fully automated YouTube dashboard.

    Learn more about the YouTube connector

  • Dynamic, Secure Data Connections

    Connect and access years of historical data for each of your accounts and data sources. Secure APIs provide data that is dynamically updated each time the report is accessed or refreshed.

Data Transformation

Once you have your raw data, it often needs to be transformed into more complete and meaningful information. Data Studio turns your data’s dimensions and metrics into powerful building blocks for charts and graphs.

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  • Calculated Metrics

    Use powerful solutions to create new metrics or dimensions based on custom formulas. Formulas can include fields from the data source, literal text, and numeric values. You can also apply arithmetic, logical, comparison, unary and binary operators, as well as more sophisticated functions.

  • Functions

    Data Studio provides dozens of mathematical, string, date, and other functions to transform your data into more useful values. You can use these functions individually or combine them with other functions and operators to create sophisticated calculated fields.

Data Visualization & Customization

Reports and dashboards are the standard for communicating business performance. Whether you’re tweaking an existing report or starting from scratch, Data Studio offers visualization and customization solutions that help you engage and persuade with a beautiful data story.

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  • Customizations

    Data Studio allows you to customize every aspect of your reports and dashboards to make them your own. Add logos and icons, change the background, fill, line, and text colors, and choose from an array of fonts, line styles, and object properties to make your data come to life. And once you have a style that works, it’s easy to make it a reusable, sharable template with a couple of clicks.

  • Dynamic Controls

    Insert dynamic controls to allow viewers to dynamically change the data presented, including date ranges and dimension filters like geography, segment, or channel.

  • Shapes and Images

    Easily add shapes, images, and text to your reports and dashboards to make them easier to read and highlight important aspects of the data.

  • Visualizations

    Choose from a broad array of charts, graphs, and visualizations available to bring your data to life.These include time series, bar charts, pie charts, tables, heat maps, geo maps, scorecards, scatter charts, bullet charts, and area charts. Each visualization has built-in comparision functions making it easy to see the changes in the data period over period.

Sharing & Collaboration

Democratize your data and tap into the collective wisdom of your team by sharing and collaborating on all your Data Studio reports and dashboards.

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  • Built-in Sharing

    Data Studio is built with the same technology that underlies popular Google Apps like Docs, Sheets, and Slides. Which means you get to decide who gets access to your reports by granting individuals or groups, inside and outside your company, the right to edit or view with just a few clicks.

  • Real-Time Collaboration

    Work on a single report with teammates or people outside your company. Invite them to edit and collaborate on your dashboards and reports in real time. See edits as they happen and have all changes automatically saved.

Usability

Google Data Studio was designed with the novice user in mind, but with so many easy-to-use features, seasoned analytics teams are sure to love it, too.

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  • Easy-to-Use Web Interface

    Whether you’re new to data and reporting solutions or an old pro, you’ll find that Google has designed Data Studio to be intuitive and easy to use. The report editor features simple drag-and-drop objects with full custom property panels and a snap-to-grid canvas.

  • Report Templates

    With a library of report templates to choose from, you can be up and running in minutes. Simply connect your data sources and customize the design and style to match your needs.

  • User Administration

    You decide who gets access to Data Studio. Leveraging Google Drive technology, you can easily manage all of your users and their level of access — grant individuals or groups the right to create, edit, or view.

Learn More About Data Studio

Need more details about Google Data Studio?

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