Know what’s connecting with your customers.
Only 1 out of 4 marketers believe their data sources are well integrated. It’s time to change that.Source: Forrester 2016, Discover How Marketing Analytics Increases Business Performance
Know what makes every customer unique.
With Google’s open infrastructure and massive scale, you can quickly process customer data that’s pouring in from marketing campaigns, website traffic, and CRM efforts. Audience Center 360 quickly analyzes your customer groups and finds prospective customers with similar attributes.
Strengthen your advertising with smarter integrations.
Audience Center 360 offers an open platform that integrates seamlessly with your digital advertising solutions, such as DoubleClick, AdWords, and other third-party platforms. So you can immediately use your insights to optimize your advertising.
Test and discover
Make the right first impression, every time.
What site content is driving the most engagement? How do you continuously optimize to deliver what your customers need? Optimize 360, a website testing and personalization tool, helps you answer those questions — and build a more effective customer experience.
Discover what works best.
Text, images, design, CTAs — you can test just about every element of your site with any of your audiences. With Optimize 360, you can set up and deploy an experiment right away, so you know exactly which tweaks will immediately drive results.
Personalize every experience.
Optimize 360 helps you create a dynamic site based on your customers. Continually deliver content and messages that are more relevant. It’s the difference between a site and an experience.
Easily create custom dashboards.
Data Studio 360 makes it easy to create dynamic reports in just a few clicks. Leverage all your marketing data from across the Google Analytics 360 Suite to create custom dashboards that surface the most important insights for your business.
An impactful way to share ideas.
Share all your data in a way that brings people together. With built-in collaboration, Data Studio 360 enables a new level of decision making where information is instantly accessible to the entire organization.
Google Analytics 360 Suite
The Google Analytics 360 Suite puts data, analytics, site optimization, tagging, attribution, and beautiful reports all together in one powerful package. So your enterprise can reach its goals and get better results every day. The suite includes:
Get started with the Google Analytics 360 Suite.
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