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Google Optimize

Small to medium-sized businesses just getting started with experimentation

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A/B testing

Native integration with Google Analytics

Advanced targeting (includes geographic and user attributes)

Support for single-page web applications

Google Analytics audience targeting

N/A

Multivariate testing (MVT)

Limited

Experiment objectives

Pre-selected

Simultaneous experiment capabilities

Basic

User and account administration

Basic

Implementation services

N/A

Support and services

Self-service Help Center and community forums

Payment options

Free

Google Optimize 360

Larger enterprises or those businesses with more sophisticated testing needs

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A/B testing

Native integration with Google Analytics

Advanced targeting (includes geographic and user attributes)

Support for single-page web applications

Google Analytics audience targeting

Multivariate testing (MVT)

Full

Experiment objectives

Ad hoc

Simultaneous experiment capabilities

Advanced

User and account administration

Google Analytics 360 Suite administration

Implementation services

Support and services

Enterprise-level service, support, and SLAs

Payment options

Invoiced monthly