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Choosing the right keywords is key to the success of your search marketing campaigns. With Google Analytics, you can find out which keywords attract the visitors most likely to become customers.

Analytics lets you see where your visitors come from, what they do on your site, and whether they're being converted into customers. You'll improve your online results, write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners on the web.

Keyword Campaign Comparison
The great thing about advertising online is that it's easy to see if it's working. Use Google Analytics to track and compare all of your keywords on every search engine, for both paid search and unpaid search.
Funnel Visualization
See where visitors leave your website, and learn how you can direct them all the way through to a conversion.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Site Overlay
See traffic and conversion information as you navigate your own website with Analytics data transposed on top of it.