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The Google Analytics geo-targeting tool lets you see where your customers live, so you can better understand which geographic regions are contributing most to your business, and which have the most potential. With this information, you can target your ads precisely to the audiences you want to reach.

Analytics lets you see where your visitors come from, what they do on your site, and whether they're being converted into customers. You'll improve your online results, write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners on the web.

Find out where your visitors come from and identify your most lucrative geographic markets.
Funnel Visualization
See where visitors leave your website, and learn how you can direct them all the way through to a conversion.
Keyword Campaign Comparison
The great thing about advertising online is that it's easy to see if it's working. Use Google Analytics to track and compare all of your keywords on every search engine, for both paid search and unpaid search.
Site Overlay
See traffic and conversion information as you navigate your own website with Analytics data transposed on top of it.