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Data collection options.

Data-driven attribution is an intensive data modeling exercise. The insights you get out depend greatly on the data that goes in. In a complex marketing landscape, there are many sources of data — collecting it can be a difficult task. In some cases, you may have access to data event feeds, or “log files.” In other cases, you may need a scalable tagging approach in order to capture events directly. How can you be sure to collect data across a your marketing mix?

The Attribution 360 solution.

The answer is adopting a solution with the flexibility to work both ways. Attribution 360 can analyze your situation, and recommend an onboarding plan. Our solution can collect the data required for data-driven attribution and optimization via log files or with a scalable tagging approach.

In this brief you’ll learn:

  • Key success factors in working with log-file data collection
  • The power of Attribution 360's proprietary tagging solution
  • Data capabilities possible with each collection method

Feature Brief

Data Collection Options: Log Files vs. Tagging

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