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A modern view of marketing mix modeling.

Your cross-channel marketing strategy spans a wide range of online and offline channels. You use digital attribution to provide insights on the most effective online touch points. Are you able to factor in what’s happening offline?

Get a holistic view of marketing.

Add marketing mix modeling to your measurement mix and supercharge your attribution insights by connecting online and offline marketing practices. Assess past campaigns, optimize campaigns in-flight, and plan better campaigns for the future — across online and offline channels.

In this brief you’ll learn:

  • How next-generation marketing mix modeling augments digital attribution
  • How marketing mix modeling collects data, derives models, and delivers results
  • Four key benefits of Attribution 360


Understand marketing mix modeling to build a better measurement strategy.

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