Three keys to proving marketing impact.
Today’s customer journeys are complex — and so are the cross-channel campaigns marketers use to drive engagement. When it’s time to allocate budgets, questions about what’s effective and what’s not become paramount.
Identifying the true impact of a given marketing spend change continues to pose a serious challenge. How will you respond?
Drive success with controlled marketing experiments.
The good news is that in today’s data-rich environment, marketers can function as scientists. Controlled marketing experiments with media mix, different versions of creative, or new marketing channels can provide insights that can guide marketing investment.
In this guide, you’ll learn:
- Why adopt a controlled marketing experiment practice
- Ideal scenarios for using controlled marketing experiments
- How to design them, conduct them, and interpret them