Harvard Business Review webinar replay: Measuring what consumers want.
For marketers, analyzing how a consumer feels about the price of a product or service may be fairly straightforward. Understanding what they truly value about that product or service is a more complex question.
Enhancing the customer experience is the key to a winning business strategy. If you don’t know what people value, how can you be sure to satisfy them?
Create a compelling value proposition.
When you align your product or service with what people care about, you rise above commodity status. This replay of a Harvard Business Review webinar featuring Eric Almquist of Bain & Company offers insights you can use to create a more compelling customer experience.
In this webinar, you’ll learn:
- The 30 elements of value people consider in evaluating products or services
- How these elements meet four core needs: functional, emotional, life-changing, or social impact
- How combining elements in the right way creates new value for customers, increases customer loyalty, and drives revenue growth