Harvard Business Review executive summary: Measuring what consumers value.
For marketers, analyzing how a consumer feels about the price of a product or service may be fairly straightforward. Understanding what consumers truly value about a product or service is a more complex question.
Enhancing the customer experience is the key to a winning business strategy. If you don’t know what consumers value, how can you be sure to satisfy them?
Create a compelling value proposition.
When you align your product or service with what people care about, you rise above commodity status. This summary report of a Harvard Business Review webinar featuring Eric Almquist of Bain & Company offers insights on creating a more compelling customer experience.
In this executive summary report, you’ll learn:
- The 30 elements of value people consider in evaluating products or services
- How these elements meet four core needs: functional, emotional, life-changing, or social impact
- How combining elements in the right way creates new value for customers, increases customer loyalty, and drives revenue growth