Featured Content

MIT report: How data analytics and machine learning reap competitive advantage.

Data is top-of-mind for today’s business decision-makers. Gathering, integrating, and securing data can be a tough challenge. Analyzing the data and taking timely action on insights can be even tougher.

While many companies still say they rely more on experience to make business decisions, organizations like Progressive and Macy’s are deriving real competitive advantage from data analytics. How are they doing it?

Speed from insight to action.

Data-driven organizations are finding new ways to compete and win by collecting data and speeding analysis with machine learning. These companies report significant improvements in decision-making and realize measurable productivity and profitability gains.

In this MIT Technology Review whitepaper, you’ll learn:


  • How data analytics leaders at Progressive and Macy’s are transforming their companies and industries
  • Examples of how data is being used to guide business strategy and deliver value
  • The top three challenges data-driven organizations face and how to handle them








    Give us some info and get the goods.

    This field is required. {[ formCtrl.serverErrors.firstName ]}
    This field is required. {[ formCtrl.serverErrors.lastName ]}
    Please enter a valid email address. This field is required. {[ formCtrl.serverErrors.email ]}
    This field is required. {[ formCtrl.serverErrors.jobLevel ]}
    This field is required. {[ formCtrl.serverErrors.company ]}
    Please enter your company's website address.
    This field is required. {[ formCtrl.serverErrors.industry ]}
    Please select a valid Employee Size value.
    Please select a valid Country.

    Would you like to receive the latest research, insights, product updates, and event information from the Google Analytics team and its affiliates?

    Opt-in choice required. {[ formCtrl.serverErrors.optinGAPremium ]}

    * Required

    The information you provide will be used in accordance with the Google Privacy Policy. You can unsubscribe from emails at any time by clicking on a link within our emails. Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.

    Thanks for your interest.

    Enjoy your featured content.