3 simple steps to online market research.

Choose your target audience, type your questions, and watch the results roll in within hours.


Ask questions

Reach the audience you want.

  • Design your survey.

    Ask up to 10 questions at a time and select from a variety of question formats, like multiple-choice and star-rating.
  • Decide who you want to take your survey.

    Choose whether you’d like your survey to run on our network of online publishers or through our mobile app. Then, filter participants based on demographics, like age, gender, and location or set up a series of screening, or pre-qualification, questions.
  • Reach highly-targeted audiences with Surveys 360.

    Measure the effectiveness of your media campaigns with user list targeting or use zip-code targeting to reach high-priority or test markets. If you want to monitor brand perception among key consumer groups, you can with custom panels. And if you’re having trouble reaching your B2B audience, occupation and industry targeting can help you find those hard-to-reach professionals to get the online market research you need.

Get answers

Get real answers from real people.

  • Respondents answer questions in exchange for incentives.

    Your questions live across a network of news, reference, and entertainment sites, as well as within our mobile app. Here people answer your questions in exchange for access to premium content, and credits to Google Play.
  • Feel confident with a representative sample.

    Google Surveys accurately determines the age, gender, and location of online respondents based on their browsing history and IP address. While on mobile, app users answer demographic questions up front. Which means you get a representative sample of thousands of respondents without having to ask demographic questions yourself.

See results

See initial results within hours.

  • Get analyzed data.

    Google Surveys quickly analyzes your survey data and delivers it in easy-to-navigate graphs, demographic segmentations, and cross-tabs so you can easily draw insights that can help your business thrive.
  • Easily share results.

    Share results with your team or customers via email, links, or export them as spreadsheets.

For partners and publishers.

Become a partner.

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Add Surveys to your site.

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